How to Build Your Freelance Business as a Stay-At-Home Mom


How to Build Your Freelance Business as a Stay-At-Home Mom

What if you have a job that gives you the flexibility of taking an active role in your children’s live?


Building a freelance business allows you to leverage your own skills in your career and be present for the your children: teaching them during the day, picking them up from school or taking them to soccer practice.


In the US, the number of parents staying home with their children has risen by 60 percent since 2019. As technology advances, there are different tools and software that empower professionals to work from home (whether as a freelancer or for a company).

Freelancing has several benefits for stay-at-home moms. As a self-employed freelancer, you would be in charge of your hours, work schedule and rates.


With all of the options available online, you might not know where to start.


As a stay-at-home mom, you can take the following steps to grow your freelance business:


1. Make a list of your abilities and interests. Consider how you may use your previous employment and volunteer experiences online.

  • If you've worked in project management, for example, you may position yourself as an online business manager.

  • If you have administrative skills, you could work as a virtual assistant.

  • Are you an excellent writer? Online, you could write articles, grants or eBooks for clients.

2. Enhance your knowledge and abilities. Begin by analyzing what is currently in demand and what you are most interested in. To improve your abilities and boost your value as a freelancer, look for free and paid courses.


3. Invest time or money in sales and marketing training. Being able to promote yourself to clients is an important component of being a freelancer. To improve your marketing skills, read books, attend classes or work with a coach.


4. Work your way up by using your strengths. Start with smaller projects to create your portfolio if you can. Think of it as on-the-job training! Contact friends, family or previous coworkers to see if your services can help them at a lower cost. Request a detailed testimonial after the project is completed!

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5. Make an internet presence for yourself. You should have a spot online where potential clients may learn more about you, whether you use a social media platform, a website or both. Allow your web platform to represent your work and show what it would be like to work with you.


6. Find a group of other stay-at-home moms who are freelancing. Seek help, ask for guidance or form networking relationships with other moms who can relate to your challenges.


7. Taxes and benefits should be factored into your rates. As a firm employee, you are entitled to benefits such as health insurance, paid time off and in certain cases, retirement saving plan matching. They also cover a percentage of your tax liability. Consider taxes and benefits when calculating your freelance rates.


8. Make a plan for how you'll spend your time. As a stay-at-home mom, freelancing allows you have a flexible schedule. When are you going to start working on your business? Is it going to happen while your kids are at school or napping? Decide ahead of time how much time you will devote to your business.


9. Increase the amount of testimonials and reviews in your portfolio. Reviews and testimonials on your work will help people who want to collaborate with you to gain trust and credibility. Request a descriptive review of your abilities, skills and why they valued working with you from previous colleagues, managers and clients.

At first, the transition to freelancing may appear difficult. However, by taking things one step at a time, you can make the shift easier.


As a stay-at-home mom, starting a business can allow you the flexibility and freedom to be present in your children's life. Your children will grow up to be adults and parents before you know it. Taking the time to be a meaningful part of their life is priceless.


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